Video conferencing - How Video conferencing Can Reduce Cost And Boost Productivity

By moving their staff to smaller, more cost-effective premises and encouraging hot-desking as well as remote or home working businesses can make huge cost savings.
One way to support this new workplace dynamic, is to invest in technology. The latest video communications options, such as those offered by Zoom, boast the latest technological advances that can provide a significant return on investment in many areas. The two most important are cutting business travel expenses, which tend to eat up a sizeable portion of any company’s budget, and improving productivity by allowing for greater collaboration and productivity between employees, customers and suppliers, no matter where they are based.

While travel savings have been a recognisable benefit of video communications, here are four ways video conferencing increases collaborative productivity

Being Able to See Everyone Has a Positive Impact: Phone conferences that are not supplemented with video might cause some team members to become distracted. Video forces them to concentrate more since everyone is looking at each other.
Less Travel Means Higher Productivity: Travel has become so stressful that significantly more time is lost now than ever before when employees have to fly or take long car or train trips to remote locations. Video communications allows everyone to stay put, and encourages a greater work-life balance.
Higher Level of Training: Video communications allows a higher level of on-the-job training, which means employees can do their jobs better, more quickly, and will be inspired by new opportunities.
Distinct Advantage Over Competitors: The more technology a company is able to leverage, the more of an advantage it will have over its competitors. Video conferences allow for effective communication, which will inspire employees to consistently want to do more to maintain that advantage.Products are developed and introduced to the market more quickly, problems are resolved faster and everyone needing to be involved in a decision can be without the need to travel or wait for an in-person meeting to take place.


Multi-platform video communications has proven to be a huge advantage to virtual organisations, which can use the technology to leverage face-to-face communications between any and all employees without incurring the high travel costs and downtime that accompany in-person meetings. The result: higher productivity and a very attractive ROI, all year around, whatever the weather.
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